Factors Influencing Students’ Intention to Use E-Textbooks and Their Impact on Academic Achievement in Bilingual Environment: An Empirical Study Jordan

E-textbooks are becoming increasingly important in the learning and teaching environments as globe shifts to online learning. The key topic is what elements influence students’ behavioral desire use e-textbooks, how whole operation affects academic achievement when using e-textbooks. This research aims investigate various factors that intention an e-textbook, which turn influences a bilingual environment. model was empirically validated survey data from 625 e-textbook users institutes Jordan. Structural equation modeling (SEM) analysis employed test hypotheses by Amos 20. To validate results, artificial intelligence (AI) via five machine (ML) techniques: neural network (ANN), linear regression, sequential minimal optimization algorithm for support vector (SMO), bagging with REFTree model, random forest. empirical results offer several findings. First, of positively achievement. Second, attitude toward subjective norms perceived behavior control e-textbooks Attitude both influenced independent factors. study contributes literature theorizing testing impacts on university students environment